It’s Hip To Be Hot, isn’t just a slogan, it’s a lifestyle. With 4000 plus women a day entering in to peri-menopause, Gina McNew was inspired to launch the HTBH brand. Finding herself amongst the newly menopausal, she was discouraged by the stereotypical images of old ladies with bad wardrobes and found slogans like, “It’s Not a Hot Flash, it’s a Power Surge,” less than humorous.
It’s Hip to be Hot encourages women to take charge instead of take cover during the CHANGE. It truly is the greatest time in life! With style, grace and a whole lot of humor …we’re proving that it is indeed Hip to be Hot…this isn’t your Momma’s Menopause!
Recently called, “The Erma Bombeck of Menopause,” Gina’s mission is to enlighten, empower and most of all entertain her fellow Hotties . Her articles have appeared in More Magazine online. She is busy working on her own line of It’s Hip to Be Hot Merchandise and allowing her hormones to do the talking in a forthcoming book.
If you too are wondering how your Sex in the City Days, turned in to your Sweat in the City Nights…welcome to the Pausal Party. Don’t just WHINE about it…WINE about it!